Affiliate & iGaming

Affiliate is anoperating business.

We have built and run our own comparison sites since 2023, on a site engine and reporting platform we built ourselves.

01The platform

From published page to partner report.

The site engine and the reporting platform behind our own portfolio — built and run in-house.

Reports feed the next round of site and offer decisions

Reporting model: measures available for each dimension
Dimension ↓ / Measure →	Clicks	Registrations	First deposits	Qualified players	Revenue	Revenue share
Partner	Clicks by Partner: available	Registrations by Partner: available	First deposits by Partner: available	Qualified players by Partner: available	Revenue by Partner: available	Revenue share by Partner: available
Brand	Clicks by Brand: available	Registrations by Brand: available	First deposits by Brand: available	Qualified players by Brand: available	Revenue by Brand: available	Revenue share by Brand: available
Market	Clicks by Market: available	Registrations by Market: available	First deposits by Market: available	Qualified players by Market: available	Revenue by Market: available	Revenue share by Market: available
Channel	Clicks by Channel: available	Registrations by Channel: available	First deposits by Channel: available	Qualified players by Channel: available	Revenue by Channel: available	Revenue share by Channel: available
Campaign	Clicks by Campaign: available	Registrations by Campaign: available	First deposits by Campaign: available	Qualified players by Campaign: available	Revenue by Campaign: available	Revenue share by Campaign: available
Day	Clicks by Day: available	Registrations by Day: available	First deposits by Day: available	Qualified players by Day: available	Revenue by Day: available	Revenue share by Day: available

Fig. — The reporting model. Every measure on every dimension. Describes structure, not results.

operating our own affiliate sites since: 2023¹; operating our own affiliate sites since
affiliate site builds: 150+²; affiliate site builds

1 First affiliate site build, August 2023.
2 Company-reported total of affiliate websites built since 2023, counted per site, including sites built on a shared codebase.

02How we operate

01
Market research
Regulation, demand, competitors, search landscape
02
Site build
From our own site engine, localised per market
03
Content
CMS-managed pages, reviews and guides
04
SEO
Programmatic landing pages and structured data
05
Offer data
Bonuses, terms and listings kept current
06
Partner reporting
Clicks, registrations, deposits and revenue by partner, brand and market
07
Review & iterate
What earned, what didn't, what to build next

Results are reviewed monthly and feed the next round of research

System 01
Site engine
One codebase behind the portfolio, re-skinned and localised per market — new sites start from working structure.
System 02
Offer & listing data
Positions, ratings, bonuses and terms managed as data and kept current across sites.
System 03
Content management
CMS-backed pages, reviews, guides and blog, edited without a deploy.
System 04
SEO architecture
Programmatic landing pages and structured data on our newest generation of sites.
System 05
Partner reporting back office
Clicks, registrations, first deposits and revenue by partner, brand, market and channel.
System 06
Event pipeline
Click events streamed through a queue into a reporting database.

03Who we work with

01
Operators
Commercial partnerships with an affiliate that understands each market's rules and keeps listings accurate.
Discuss a partnership
02
Affiliate programmes & networks
A partner with its own sites, its own data and the engineering to report cleanly.
Discuss a partnership
03
Affiliate businesses
We build and operate the technical side for you: site platform, content operations, SEO engineering, data and reporting.
Talk about a build

Start here