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Affiliate systems, from a working affiliate. We build it. Then we run it.

We run our own iGaming affiliate sites. We build and run the same stack for other affiliates, affiliate programmes and operators.

Running our own affiliate sites since 2023. 150+ site builds, six live software products.

We built the stack our affiliate sites run on.

Since 2023 we have operated our own affiliate sites on a publishing engine and a partner-reporting platform we wrote ourselves, from the page a player lands on to the revenue line a partner is paid on.

  1. Site engine

    One codebase, localised and re-skinned per site.

  2. Offer & listing data

    Positions, ratings, bonuses and terms as data.

  3. Redirect service

    Outbound clicks recorded with a click ID.

  4. Event queue

    Click events streamed, not batched by hand.

  5. Reporting database

    Events joined with partner statistics.

  6. Partner back office

    Performance by partner, brand, market and channel.

Reports feed the next round of site and offer decisions.

What we run

What we do for affiliates.

Built on systems we run ourselves. New for clients, so we tell you plainly which parts of your project are new ground.

Automation

Publishing and updating pages across your sites depends on one person remembering every step.

We build the pipeline that remembers instead: content operations, workflow automation and integrations, and internal tools. A person still approves what goes live.

Runs here first: a nine-workflow n8n content pipeline with human approval.

More on automation

Data & AI

Clicks sit in one tool and partner statistics in another, and the report that joins them is a spreadsheet nobody owns.

We join them: click and conversion tracking, pipelines, data models and partner reporting, plus language-model work with human review.

Runs here first: the reporting platform behind our own affiliate sites.

More on data & AI

Marketing

Search, paid and landing-page work each hold part of the picture, and nobody follows a visitor from click to first deposit.

We work the whole path: SEO with programmatic pages and structured data, paid search matched keyword to landing page, and conversion work on landing pages and comparison layouts.

Runs here first: paid search and SEO for our own affiliate sites since 2023.

More on marketing

Run and support

Something important runs on a server or a script, and nobody is sure who would notice if it stopped. We run it, monitor it and report monthly.

We compete in some of the same markets as you.

Here’s how we keep it separate.

  • We build in your accounts and on your infrastructure, so your data stays with you.
  • Client data and client work never feed our own sites.
  • We sign an NDA before any discovery call.
  • If a project would put us in direct conflict with our own sites, we'll say so and decline it.

Work you can check.

Work on our own sites, our own automations and our own products. No paid client project is published yet; client work will be added as it ships.

Also built by Churn.

We ship our own software, too. It’s the clearest proof we can build and operate it.