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ChurnTech

02Case study

Printed codes that stay editable.

Product
QR RapidQR code platform
Year
2024 — now
Disciplines
Product engineering, Platform & infrastructure, Interface design, Applied AI
Our role
Product design, engineering and operations
QR Rapid generator: choosing a QR type, entering a website URL and personalising the frame, logo and shape, with a live preview of the code

01Challenge

The code outlives the campaign.

A printed QR code cannot be reissued. Once it is on a menu, a poster or a box, whatever it points to has to keep working. For years, not for the length of a campaign.

That puts two demands on the system. Scanning must stay available whatever else is happening. And the destination behind a printed code must stay in the owner's hands: editable, and measurable.

At the same time the product has to be quick to start with. Eighteen kinds of content, brand-level design, bulk creation from a spreadsheet, and analytics that show which materials actually get scanned.

02Approach

7 decisions that shaped it.

  1. 01

    Give scans their own service

    The scan-redirect path runs as a separate Deno service, apart from the main application. A scan resolves independently of dashboard load. The service has one job, and it is the one that cannot be late.

  2. 02

    Move heavy work off the request

    Bulk creation from CSV and XLSX files runs as jobs on Redis-backed BullMQ queues, processed by workers. The web app accepts the upload and stays responsive while the work happens elsewhere.

  3. 03

    Give assets a home of their own

    QR images and other assets are served by a dedicated asset service on object storage rather than by the application. SVG and PNG rendering and PDF export happen server-side.

  4. 04

    Make the code dynamic by design

    A dynamic code encodes an address that resolves through QR Rapid, so the destination can change without touching the printed code. It is also where scan analytics start, including location from GeoIP.

  5. 05

    Integrate what is not ours to invent

    Google and Facebook sign-in, Cloudflare Turnstile bot protection and Stripe billing are integrated, not rebuilt. The effort goes into the parts only this product needs.

  6. 06

    Plan for failure before it happens

    Error monitoring, automated backups and a documented disaster-recovery plan are part of the product. A code that is already printed should keep resolving when something goes wrong.

  7. 07

    Put an assistant where the questions are

    Rapid AI helps create codes and answers questions about scan performance, inside the dashboard where those questions come up.

03Architecture

How the parts fit together.

Three paths, kept apart on purpose. Each one fails, scales and is deployed on its own terms.

APath

Creation and bulk work

Heavy jobs wait in a queue instead of holding a request open.

  1. Client

    Browser

    Dashboard and generator

  2. Service

    Web app

    Next.js and TypeScript

  3. Queue

    Redis + BullMQ

    Jobs wait here

  4. Workers

    Background workers

    Bulk creation from CSV and XLSX

BPath

Scanning

The path every printed code depends on, separate from the dashboard.

  1. Client

    Scan

    A phone reads a printed code

  2. Service

    Redirect service

    Deno

  3. Output

    Destination

    The URL the owner chose

CPath

Assets

Images and files are served without touching the application.

  1. Process

    Server-side rendering

    SVG, PNG and PDF export

  2. Service

    Asset service

    Serves QR images and files

  3. Store

    Object storage

Around the paths

Data
PostgreSQL
Accounts and billing
Google sign-inFacebook sign-inStripe
Protection
Cloudflare Turnstile
Insight
Scan analyticsGeoIP locationRapid AI
Operations
Error monitoringAutomated backupsDocumented disaster-recovery plan

Tools

  • TypeScript
  • Next.js
  • PostgreSQL
  • Redis
  • BullMQ
  • Deno
  • Object storage
  • Stripe

04Result

Live at qrrapid.com since 2024.

  • Public and in production at qrrapid.com, built and operated by ChurnTech.
  • Eighteen QR content types, brand-level design, scan analytics, Rapid AI and a Chrome extension ship from the same platform.
  • Monitoring, automated backups and a documented disaster-recovery plan run behind it.
  • The first line of code was committed in August 2024.

Seen in use

QR Rapid menu QR code page showing how restaurant menus are turned into scannable codes
QR Rapid on a phone: create dynamic QR codes you can edit and track